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Adairsville, GA, Feb 25, 2025—CFL Flooring announces that it has received 2 additional US grants on patents related to acoustic multi-layer resilient flooring solutions, for a total of six granted patents to date giving a very wide coverage on acoustics in the field of resilient, incl. hybrid and multi-layer, wood, and laminate flooring.

CFL, a leading innovator in the field of acoustic flooring solutions, has recently signed up its first licensees incl. a leading European wood flooring manufacturer, and announced recently a technology partnership with i4F to bring acoustic solutions to the market and safeguard its innovations.

Thomas Baert, President & Co-Founder of CFL Flooring, comments: “With these additional patents, CFL is further positioned to lead the way in acoustic flooring innovation, including bringing production of these solutions to the USA, continuing our focus on solving real world issues for consumers by helping to create quieter living environments.”

For more information, contact: marketing@cflflooring.com

Adairsville, GA – CFL, a leading innovator and global manufacturer of innovative hard surface floor coverings, announced that it has signed up Morava Wood, a European leader in production of hardwood floors, for a worldwide license on Acoustic Wood and Engineered Wood products. CFL has a strong patent portfolio and extensive know-how on Acoustic flooring products including industry-leading Acoustic Wood, Acoustic Laminate, and Acoustic Thermoplastic such as multi-layer SPC/LVT.

Through the use of a patented multilayered construction, both reflection and transmission footfall noise are significantly reduced. All hard surface floor covering solutions today have come a long way in improving in durability, beauty, waterproofness, etc. But whether you’re talking about laminate, wood, tiles or SPC, all still share the same downside to varying degrees, and that is sound. Through these patented technologies, which consist of multiple layers of distinctly different materials engineered to each block specific frequencies, the acoustic performance across these hard surface flooring categories is greatly improved.

Antoine Babolat, CEO of Morava, says: “We are launching an entirely new flooring range that combines the beauty of real wood with all the benefits of hard surfaces – the first real hardwood floor without compromise. The acoustic solution of CFL is the perfect addition to this range, bridging the gap between the latest innovations from the leader in hard surfaces and our European-rooted expertise in working with real wood.”

Tom Van Poyer, CEO of CFL, adds “Through this license agreement, CFL solidifies its lead in innovative acoustic products in the hard surface flooring category. Morava Wood has a very strong management team with a lot of shared values with CFL, such as the drive to be innovative by solving real time issues (like noise) for end customers, and our continuous work on sustainability projects, to just name a few.”

About Morava

Morava Wood Products is a European leader in the production and distribution of hardwood floors, kitchen countertops, and wall panels. Ideally located in the heart of Europe with direct access to raw materials, the Morava factory is a fully integrated, zero-waste, and low-carbon-emission production unit that relies on more than 200 associates with deep craftsmanship roots. We are committed to providing innovative, nature-based solutions that meet customers’ real needs at an affordable cost, with minimal impact on customer and planet health.

For more information, contact:
Pierre de Jaeger, Sales director North America
pierre.dejaegere@lamett.eu

About CFL

CFL Flooring (Creative Flooring Solutions), is the largest manufacturer of SPC and other hybrid flooring products worldwide. The company is recognized globally as an innovator – committed to developing, manufacturing, and marketing sustainable, value-added flooring products. CFL employs over 3500 associates around the world including in the USA, China, Europe, and Vietnam, leveraging years of technical flooring expertise with the common vision of being the leader in flooring innovation. CFL’s extensive patent portfolio made up of hundreds of patents, granted and filed, is a core element in fulfilling this vision, thus protecting the value offered to its valued customers.

For more information, contact:
Jerome Nurenberg, CFL Marketing Director
jerome.nurenberg@cflflooring.com

CFL Flooring is making significant strides in increasing its production capacity worldwide by expanding its facilities in the United States and enhancing manufacturing capabilities in Vietnam.

In the USA, the CFL Factory’s expansion is well underway, aiming to better cater to the growing demand for their innovative flooring solutions. Concurrently, CFL is expanding its manufacturing in Vietnam to facilitate the development of hybrid resilient flooring products. This expansion involves two new buildings dedicated to the production of CFL’s patented Be-lite and Acoustic SPC, as well as next-generation WPC and NaturTrend Ultra-Matte finishes, which are designed to meet the ever-changing market needs.

Tom Van Poyer, CEO of CFL Flooring, expressed his enthusiasm for the expanded production projects, stating, “We are delighted to unveil our enhanced manufacturing capabilities across both continents. Our expansion in the USA will enable us to satisfy the rapidly increasing stateside demand for our innovative flooring products like NovoCore Q and Firmfit Matte. In Vietnam, we are equipping our team with the necessary technical assistance and machinery in modern, purpose-built facilities, ensuring that CFL’s commitment to innovation and sustainability remains at the forefront of our operations.”

Left – USA Facility,  Right – Vietnam Facility

Shanghai, 30th September 2022 – In order to continuously improve the sustainability of our products, CFL Flooring has conducted its first Life Cycle Assessment for all its rigid core products produced in their headquarter facility.

“We see Life Cycle Analysis as a critical tool to assess the environmental impact of a product using standardized methods (ISO 14040 and ISO 14044), tracing the impact throughout its lifecycle—from extraction of raw materials through its manufacturing up to its end-of-life, including transportation, use, and maintenance”, says Konstantin Mishagin, CFL Director of Product Management and Sustainability.

Life-cycle assessment (LCA) is a process of evaluating the effects that a product has on the environment over the entire period of its life, thereby increasing resource-use efficiency and decreasing liabilities. LCA will help CFL identify key areas for potential improvement such as:

• Selecting materials that have lower GHG emissions and that do not contribute to resource scarcity, for example abundant, recycled or renewable.
• Promoting optimized use of resources in our production, reducing the use of energy and water, and waste generation.
• Creating new sustainable technologies that allow us to reduce the use of materials or improve our transportation-related GHG emissions, for example, our Be-Lite technology or the brand-new digital printing product line coming in 2023.

Generating LCA data further enables CFL Flooring to also develop Environmental Product Declarations (EPDs)—transparent and objective reports that communicate how a product impacts the environment across its entire life cycle.

“We see a rapidly growing global demand for quantitative environmental information, especially in the building materials market segment, in particular because it enables our clients to earn credits for sustainable building labels such as LEED, BREEAM®, DGNB and others”, says Thomas Baert, President of CFL Flooring.

Shanghai, 11th April 2022 – CFL Flooring (Creative Flooring Solutions), a pioneer in manufacturing value-added flooring products, today announced that the appointment of Konstantin Mishagin as the Director of Global Product & Sustainability Management.
In his new position, Konstantin will focus on the further implementation of CFL’s sustainable development strategy across all divisions of the Company, as well as the wider climate strategy aimed at achieving carbon neutrality.

“I’m thrilled to be taking on this new role. Sustainability has become a key focus for us as a company, and I am proud to be at the helm of driving CFL’s new ESG initiatives moving forward” says Konstantin.

Konstantin has been with CFL since 2016 holding leadership roles in product management, compliance and marketing. Prior to joining CFL, Konstantin worked several years with a leading sustainability company Waste2Wear, a pioneer in recycling materials.

Thomas Baert, President of CFL stated “Very confident that Konstantin will bring our company to the next level, his professionalism is widely known and appreciated by all his colleagues.”

CFL Flooring (Creative Flooring Solutions) is the largest manufacturer of SPC and other hybrid flooring products worldwide. The company is recognized globally as an innovator – committed to developing, manufacturing, and marketing sustainable, value-added flooring products. CFL employs over 4500 associates around the world including in the USA, China, Europe, and Vietnam, leveraging years of technical flooring expertise with the common vision of being the leader in flooring innovation. CFL’s extensive patent portfolio made up of hundreds of patents, granted and filed, is a core element in fulfilling this vision, thus protecting the value offered to its valued customers.

For more information, contact:
Marketing@cflflooring.com

Hong Kong, February 18^th, 2022 – CFL Flooring (Creative Flooring Solutions) announced it has been granted a patent from the United States Patent and Trademark Office for the Be-Lite SPC Extrusion Technology used on its acoustic multilayer flooring products and other SPC based products. With similar patents in Europe and in other countries, this stronger protection further reinforces CFL’s position as a leading flooring innovator, providing a wide range of value-added flooring products.

Be-Lite is an embossing technology applied on the bottom surface of a rigid core flooring panel that makes the product lighter without creating any extra production offcuts. The embossing can be of any design or shape all the while providing acoustical reduction.
The reduced weight on the products is more cost-effective, resulting in lower shipping costs and higher returns on investments. With the significantly lower need for production materials, production, handling, transport, and distribution is faster and more efficient. This patented technology also helps improve the products’ acoustic performance and overall stability. Most importantly, the creation of Be-Lite contributes to CFL’s commitment to helping make the industry more sustainable.

“Sustainability within CFL is one of the utmost important objectives throughout our innovation efforts,” says Thomas Baert, Owner, and President of CFL. In the future, he adds that “this revolutionary technology will soon be applied to most SPC and other extruded multilayer flooring products making our industry more sustainable. Thanks to Be-Lite we can make our products lighter, reducing our carbon footprint in the supply chain.”

The Be-Lite SPC Extrusion Technology is commercialized in certain Firmfit and Novocore lines in the US, Europe, and other countries around the world.