CFL appoints new Director of Global Product & Sustainability Management – Konstantin Mishagin

Shanghai, 11th April 2022 – CFL Flooring (Creative Flooring Solutions), a pioneer in manufacturing value-added flooring products, today announced that the appointment of Konstantin Mishagin as the Director of Global Product & Sustainability Management.
In his new position, Konstantin will focus on the further implementation of CFL’s sustainable development strategy across all divisions of the Company, as well as the wider climate strategy aimed at achieving carbon neutrality.

“I’m thrilled to be taking on this new role. Sustainability has become a key focus for us as a company, and I am proud to be at the helm of driving CFL’s new ESG initiatives moving forward” says Konstantin.

Konstantin has been with CFL since 2016 holding leadership roles in product management, compliance and marketing. Prior to joining CFL, Konstantin worked several years with a leading sustainability company Waste2Wear, a pioneer in recycling materials.

Thomas Baert, President of CFL stated “Very confident that Konstantin will bring our company to the next level, his professionalism is widely known and appreciated by all his colleagues.”

CFL Flooring (Creative Flooring Solutions) is the largest manufacturer of SPC and other hybrid flooring products worldwide. The company is recognized globally as an innovator – committed to developing, manufacturing, and marketing sustainable, value-added flooring products. CFL employs over 4500 associates around the world including in the USA, China, Europe, and Vietnam, leveraging years of technical flooring expertise with the common vision of being the leader in flooring innovation. CFL’s extensive patent portfolio made up of hundreds of patents, granted and filed, is a core element in fulfilling this vision, thus protecting the value offered to its valued customers.

For more information, contact:
Marketing@cflflooring.com

CFL Leads with Patents Granted for the GridTech SPC Extrusion Technology

Hong Kong, February 18th, 2022 – CFL Flooring (Creative Flooring Solutions) announced it has been granted a patent from the United States Patent and Trademark Office for the GridTech SPC Extrusion Technology used on its acoustic multilayer flooring products and other SPC based products. With similar patents in Europe and in other countries, this stronger protection further reinforces CFL’s position as a leading flooring innovator, providing a wide range of value-added flooring products.

GridTech is an embossing technology applied on the bottom surface of a rigid core flooring panel that makes the product lighter without creating any extra production offcuts. The embossing can be of any design or shape all the while providing acoustical reduction.
The reduced weight on the products is more cost-effective, resulting in lower shipping costs and higher returns on investments. With the significantly lower need for production materials, production, handling, transport, and distribution is faster and more efficient. This patented technology also helps improve the products’ acoustic performance and overall stability. Most importantly, the creation of GridTech contributes to CFL’s commitment to helping make the industry more sustainable.

“Sustainability within CFL is one of the utmost important objectives throughout our innovation efforts,” says Thomas Baert, Owner, and President of CFL. In the future, he adds that “this revolutionary technology will soon be applied to most SPC and other extruded multilayer flooring products making our industry more sustainable. Thanks to GridTech we can make our products lighter, reducing our carbon footprint in the supply chain.”

The GridTech SPC Extrusion Technology is commercialized in certain Firmfit and Novocore lines in the US, Europe, and other countries around the world.

President of China Visits

In the context of the state visit of Chinese President Xi Jinping and First Lady Peng Liyuan to Belgium, CFL president & co-founder Thomas Baert had the honor of meeting both Mr. Xi as well as the Belgian Royal Couple at the College of Europe in Bruges.

After his meeting with the Chinese president, Thomas Baert, who started working in China 18 years ago and where he co-founded CFL in 2004, was interviewed by the local television channel Focus WTV, mentioning “This is a real coronation for every Belgian person. Today you need to be proud. This is the recognition of the year long cooperation between our province and China. This is a very important moment … the proof of the importance of Bruges and our country.”

Belgium was one of the first Western countries who established diplomatic relations with the People’s Republic of China, in 1971.

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CFL Enters Germany – DIBt Certified

The German Institute for Structural Engineering (Deutsches Institut für Bautechnik – DIBt) has granted CFL the use of its Ü mark of conformity for its laminate and luxury vinyl products. This confirms the products fulfill the strictest requirements within the German market, Germany being known to be one of the strictest countries in Europe regarding harmful substances used in building products.

What is the Ü mark of conformity?

The European Construction Products Regulation (CPR) describes the fundamental requirements on hygiene, health and environment protection.
In Germany, the approval principles for health-evaluation of construction products by the German Institute for Structural Engineering (DIBt) specify these, especially concerning emissions.
So in Germany, for reasons of health and environment, the Ü mark of conformity on the basis of a national technical approval  (abZ) is required for all laminate or luxury vinyl floor coverings.

U mark

 

 

CFL: Floor & Decor’s Vendor of the Year 2013!

Floor & Decor named CFL Wood and Laminate Vendor of the Year 2013 for the second year in a row.
The Company was founded in 2000 and is headquartered in Atlanta, GA. Floor & Decor currently operates one of the fastest growing DIY chain in North America, with 37 stores in 18 metropolitan markets across the U.S. Stores typically range in size from 60,000 to 80,000 square feet (6000 to 7500m2), and each store stocks approximately 2,500 products.

Floor&Decor

CFL Laminate floors are 100% anti-bacterial

At CFL we produce flooring that are made for living. CFL Quality Manager, Anthony Drevet, is proud to announce that all our laminate floors are 100% anti-bacterial. “Our floors comply with JIS 2801:2010 standards, which means bacteria and other microbes such as Escheria coli, have no place to grow on our floors, because of the high-resistant coating and closed edges. For the anti-microbial tests, we have worked together with SGS, the industry’s leading testing and certification facilities. “ says Anthony Drevet, “ Bacteria and other microbes can be carried onto the floors via shoes, spilled food and animals, but together with regular cleaning, our floors provides the comforting feeling of healthy surroundings. This anti-bacterial effect is lasting and will not fade over the years of using your floor.” We can conclude that CFL laminate flooring is not only highly resistant to wear and tear, but also 100% anti-bacterial. Making laminate a perfect choice when installing children’s rooms, dining and living areas, fitness rooms and other commercial projects.

 

Successful International Sales Meeting 2011

Last week, CFL’ top management invited all of our International Sales Manager to attend a 3 day seminar at the HQ of CFL Jiashan. During this 3 day event, we had time to discuss CFL strategy, new product developments and learn from each other’s experiences. We were extremely pleased to welcome Perry Coker, Gordon Lundee & Pete Ciganovich (US), Bruno Descamps (Belgium), Maxim Nikolskiy (Russia), Tony Meehan (UK) and Danny Lin & Kalin Datchev (China).
CFL President, Thomas Baert, was very excited with the outcome of the first International Sales Meeting:  “We have a very good week behind us. Everyone came very well prepared. Through the many presentations I had great take home values and it opened my mind for new directions of the company, things that I need to reflect on.”
We are very thankful for the preparations and participation of the International Sales Managers and our CFL staff. We will see you all next year for the 2012 International Sales Meeting!
ISM - Group Picture 2011  (2) (Large)

 

CFL goes into LVT

Thomas Baert (President) proudly announces CFL’ plans to start producing and marketing Luxury Vinyl Tile with Valinge licensed technologies for floating installation. Thomas Baert, President at CFL, says “CFL has become a leader in different product categories in a very short time. We are a solid wood, engineered wood and laminate producer , and adding Vinyl is a logic next step. The vinyl partner we have invested in has been a great producer for a long time. CFL brings innovation, a strong customer network and know how on click profiling.”

He adds: “This new joint-venture is a great match and particularly our customers are very excited as they see the benefit of being able to consolidate their purchasing from one company. In order to be successful, companies will need to really understand what different markets need and must, already today, be set up to locally service customers, worldwide. With our “culture for innovation” as well as our existing network of partners around the world, we are well placed to become a strong player in this category.  LVT with click will be the main focus.”

HW pressing

China Environmental Labeling

CFL is proud to announce that it has successfully passed the China Environmental Labeling procedure (HJ571-2010). After thorough on-site inspection, sample product testing and technical assessment, we have been awarded this exclusive certificate by the Chinese government. The China Environmental Labeling Program aims at improving enterprises’ environmental performance and at supporting China’s environmental protection efforts.
This additional certificate is a rewarding recognition of our strategic focus on sustainable production and environmental-friendly flooring.

China Environmental labelling