CFL announces new Chief Commercial Officer – Hans Hendrickx

In support of CFL’s ambition to expand its global footprint in the flooring industry, Hans Hendrickx has been appointed as their new Chief Commercial Officer and will report directly to CFL’s CEO Tom Van Poyer.
Hans will lead the Export Commercial Division to ensure continued growth and implement best practices across the different export markets.  Having served for more than 25 years at both European SME and US Fortune 500 companies with a strong focus on key account and end user development, as well as distribution management, Hans brings a wide range of skills and experiences to the table.

Tom Van Poyer, CEO, stated” CFL flooring – a global leader in SPC flooring, WPC flooring and Water resistant laminate – has taken many steps over the last few years to ensure it can offer its customers a full range of flooring solutions, from entry level to high-end added-value products, with top notch branding solutions and training support.  Due to the complexity of the product ranges and the new factories which we are starting up in 2021, hiring a high-caliber, experienced executive to oversee this has been well overdue. Hans will be a great addition to our talented team and help us to reach the next level.”

“I’m thrilled to be joining CFL and more broadly the flooring industry,” said CCO Hendrickx.  “I’ve had the chance to work with different industries throughout my career and am extremely impressed with the pace of change and innovation.  Flooring really is something special. I’m excited to work along people who have helped shape it and looking forwards to help push it even further!”