Author: cfl

WASHINGTON, DC, August 17th, 2022 – The Vinyl Sustainability Council (VSC), a self-funded business council advancing sustainability in the vinyl industry, has welcomed CFL Flooring as the newest member of the council. VSC membership is reserved for organizations taking a leadership role to advance sustainability throughout the vinyl industry.

“We’re pleased to add CFL Flooring to our list of more than 55 members demonstrating a commitment to sustainability efforts in their business practices,” said Jay Thomas, VSC executive director. “Collaborating with CFL Flooring in these efforts helps advance the impact of sustainable flooring products and continue to add value for consumers.”

CFL Flooring is the largest manufacturer of stone-plastic composite (SPC), and other hybrid flooring products worldwide. Recognized globally as an innovator, CFL Flooring is committed to developing, manufacturing, and marketing sustainable, value-added flooring products. CFL employs over 4,500 associates around the world, including the United States, China, Europe, and Vietnam. The company balances years of technical flooring expertise with the common vision of of leading flooring innovation. CFL’s extensive patent portfolio made up of hundreds of patents, granted and filed, is a core element in fulfilling this vision of.

“Sustainability within CFL is one of the utmost important objectives throughout our innovation efforts,” says Thomas Baert, Co-Founder and President of CFL. “At CFL Flooring we see collaboration as the only sustainable way to create a real circular economy and drive positive change,”

“VSC is an excellent collaboration platform for companies with strong commitment to environmental, social, and governance. We look forward to enhancing our sustainability efforts with like-minded companies to develop industry-wide post-consumer recycling programs and reducing our environmental impact” said Konstantin Mishagin, Director of Product and Sustainability Management at CFL Flooring.

CFL recently launched a pilot take-back program in Asia to focus on taking back cutoffs from product installation and looks to expand the program into key markets in the United States and Europe.

About the Vinyl Sustainability Council
The Vinyl Sustainability Council (VSC), founded in 2016 in partnership with the Vinyl Institute, is a collaborative platform for companies, organizations, and other industry stakeholders to come together to advance the U.S. vinyl industry’s contribution to sustainable development. Through its +Vantage Vinyl® verification program, the VSC aims to drive continuous improvement across all three aspects of sustainability – environmental, social and economic performance. For more information, please visit https://vantagevinyl.com/

Calhoun, GA, USA, January 27^th, 2022 – CFL Flooring (Creative Flooring Solutions), a pioneer in manufacturing value-added flooring products, today announced that the United States Patent and Trademark Office has granted patents related to its acoustic multilayer flooring products, further strengthening the Company’s intellectual property portfolio. CFL also holds similar patents in Europe and in other countries around the world.

The granted patents cover the structure of CFL’s acoustic flooring products that offer a solution to one of the bigger challenges in flooring, sound. These products are designed to significantly reduce generated, reflected, or transmitted impact sounds, leading to a performance up to 6x more sound absorbing than standard 5mm SPC with 1mm cork underlay.

The products concerned are commercialized as NovoCore Q in North America and Firmfit Silent in Europe.

“As a leading flooring innovator in the industry we strive to improve the acoustic performance of the products on the market. It is with great pride that we have now found solutions for customer needs for improved sound reducing flooring products” said Thomas Baert, Owner and President of CFL. “This innovation confirms our drive to bring value-added products to the market away from standard commoditized products. Our industry benefits when healthy margins can be obtained throughout the whole supply chain and we are excited to bring these first to market proprietary products to our loyal customer base,” he added.

• CFL Flooring signs new i4F license for Digital Printing
• CFL Flooring’s next-generation rigid core lines to use Hymmen Digital Printing

HAMONT, BELGIUM – i4F®, a group of companies providing patents and technologies to the flooring industry, today announced that CFL Flooring has acquired a Hymmen JUPITER digital printing line for its US facility and, has signed a new digital printing technologies license agreement with i4F. This reinforces CFL’s long term digital printing strategy as well as the company’s commitment to innovation “firsts” whilst reducing its carbon footprint. CFL’s next-generation rigid core produces will be produced using Hymmen’s JUPITER JPT-C print-to-board line.

With some 4,500 employees, CFL Flooring is a global leader and innovator in rigid core manufacturing as well as other hybrid vinyl floor covering solutions. Over the last eighteen months, the company has heavily invested in its state-of-the-art production facility in Calhoun, Georgia (USA), that is now fully operational. The new JUPITER digital printing line will be located in Calhoun and be used to produce CFL’s next-generation rigid core lines.

In addition to the multiple design and production advantages, CFL’s decision to buy the digital printing line was driven by its goal to reduce its carbon footprint as well as to become more sustainable. Digital printing eliminates the need for certain elements, including décor films and plastic wear layers, thus reducing the total amount of PVC use, reducing plastic waste, as well as reducing the impact of supply chain strains linked to production.

Decors and structures of Hymmen´s DLE plus collection 2022

Designed to enable 24/7 industrial production, Hymmen’s JUPITER JPT-C print-to-board lines deliver intelligent and highly precise register accuracy. This ensures the highest levels of color stability and print quality output while maintaining printing speeds of 25-50 meters per minute.

i4F licenses the world’s most advanced digital printing technologies and offers exclusive access to all Hymmen digital printing technologies in the flooring sector. Digital printing will play a crucial role in the future of new material flooring as it enables unlimited design and embossing-in-register flexibility and can be applied to a wide range of materials. This facilitates faster response times to market demands and trends while reducing material waste.

“CFL has long been committed to its vision of leading flooring innovation,” said Thomas Baert, President and co-founder of CFL Flooring. I believe we were the first manufacturer to push rigid core in a massive way. Our aim is to continue to be top of mind with our partners when they think of first to market innovations and second-to-none marketing and customer support. Digital printing is the next logical step.”

 

CFL Flooring (Creative Flooring Solutions), the worldwide leader in Stone Polymer Core (SPC) and other multilayer flooring new materials, has been growing rapidly over the last years. The company now employs 4,500 people and has invested more than US$140 million in the last 18 months. Its second-to-none production facility covering an area of 700,000 ft2 in Calhoun, Georgia (USA) is now fully operational. In addition to its US, Taiwan, Vietnam and southern Shanghai operations, the Company also started a large new facility in Hunan, China for its expansion in the Chinese market. CFL grew about 50 % in 2021 with a very strong order book going into 2022.

The success of CFL over the last years has not gone unnoticed. The founders have decided to let external PE investors join CFL in order to prepare the company for the next growth sprint all the while keeping a strong overall majority ownership. The new investors will allow the company to accelerate its international expansion, as well as further its reach within the Chinese market.

While the investors will not drive operations, they will bring with them, among other things, know-how related to international financing, HR, corporate governance and public relations.

The company will continue to bring first-to-market technologies to the industry allowing its loyal customer base to differentiate and excel in the market. The company is the inventor of waterproof laminate flooring, engineered stone-based flooring, SPC flooring, and several other products out of new materials with new patented technologies coming to market very shortly.

HAMONT, BELGIUM – i4F, a group of companies providing patents and technologies to the flooring industry, today announced that CFL has signed a new license agreement with i4F for its low gloss, matt effect surface finishing technology. The technology, is exclusively available via an i4F license as one of its surface finishing cluster innovations.

Through the use of a sophisticated patented curing process, this technology delivers a highly realistic matt surface on panels with a minimal variance of gloss grade over time. Additionally, the technology significantly improves surface properties on critical dimensions that can be applied to all levels of gloss. This reinforces flooring panels’ micro-scratch resistance levels and makes cleaning easier – on low gloss as well as standard gloss flooring.

Tom van Poyer, CEO of CFL says, “We strive to offer the market high demand flooring solutions and that’s why we selected this unique technology only available from i4F. Experience has shown us that i4F has the required know-how and flair to find the latest and greatest flooring industry innovations. This NatureTrend coating will be a key part of our Firmfit Original and Firmfit Silent collections being introduced across Europe in February 2022. Surfaces 2022 visitors will be able to see our more commercial PureCoat Rigid Core lines using the same technology on our booth in Las Vegas.”

i4F’s CEO, John Rietveldt, adds, “We are delighted that CFL has signed a new i4F license for this highly sophisticated surface finishing technology. This innovative technology not only meets growing consumer demand trends for low gloss/matt flooring, but also delivers some truly meaningful benefits including reduced light reflection under any angle, easy maintenance and enhanced surface performance.”

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Thomas Baert, owner of CFL, helped host customers for an exclusive look into the new 700,000 s/f state-of-the-art manufacturing facility that has been in construction for over a year.

“This marks a next step in our plan to become a global manufacturer,” Baert said, “drastically increasing  the convenience of working with our partners and distributors.” Due to travel limitations, this was also the first time Baert was able to view the actual facility and see firsthand the progress that his team has made in building out the factory, office, and showroom space.

“The excitement of our customers was amazing!” Says Perry Coker, CEO of CFL North America, “We have been talking to them about U.S. production in a conceptual way for the past couple of years, so we were extremely proud to have our customers visit and see that everything is actually coming to fruition.”

In recent months, CFL has added numerous team members and eventually will add 350+ new jobs to the local north Georgia area.

In support of CFL’s ambition to expand its global footprint in the flooring industry, Hans Hendrickx has been appointed as their new Chief Commercial Officer and will report directly to CFL’s CEO Tom Van Poyer.
Hans will lead the Export Commercial Division to ensure continued growth and implement best practices across the different export markets.  Having served for more than 25 years at both European SME and US Fortune 500 companies with a strong focus on key account and end user development, as well as distribution management, Hans brings a wide range of skills and experiences to the table.

Tom Van Poyer, CEO, stated” CFL flooring – a global leader in SPC flooring, WPC flooring and Water resistant laminate – has taken many steps over the last few years to ensure it can offer its customers a full range of flooring solutions, from entry level to high-end added-value products, with top notch branding solutions and training support.  Due to the complexity of the product ranges and the new factories which we are starting up in 2021, hiring a high-caliber, experienced executive to oversee this has been well overdue. Hans will be a great addition to our talented team and help us to reach the next level.”

“I’m thrilled to be joining CFL and more broadly the flooring industry,” said CCO Hendrickx.  “I’ve had the chance to work with different industries throughout my career and am extremely impressed with the pace of change and innovation.  Flooring really is something special. I’m excited to work along people who have helped shape it and looking forwards to help push it even further!”

On June 24th, Georgia Governor Brian Kemp announced that Creative Flooring Solutions (CFL), a manufacturer of laminate, wood, and luxury vinyl will create 300 jobs and invest more than $70 million in a new manufacturing facility in Calhoun, GA. “We are thrilled that CFL has chosen Gordon County to expand their business operations to more effectively reach their customer base,” said Governor Kemp. “The impact of this announcement will be felt across the region as the company seeks to employ 300 hardworking Georgians.”

Founded in Shanghai in 2004, CFL employs 3,500 at three factories, multiple offices, and distribution centers around the world. Thomas Baert, owner and president of CFL, stated “This marks a next step in our plan to become a global company, and we are looking forward to contributing to the economic wellbeing of the community in Calhoun, Gordon County, and Georgia.”

“The CFL factory and showrooms in Calhoun will drastically increase convenience of working with our partners and distributors,” said Tom Van Poyer, CFL owner and CEO. “Being able to supply products produced in the United States will allow us not only to sustain our leadership position in product design and product innovation, but also create a platform allowing second-to-none service through reduced delivery times.”

CFL will locate to a newly constructed 252,000-square-foot facility at 3576 US Highway 41 in Calhoun, with plans to build another 250,000 square feet in the near future. Perry Coker, CEO of CFL North America, added “This certainly is another major step for CFL. Most of our customers have been true partners for many years, and we have grown together. It just makes sense to make this commitment to produce closer to them, and all the benefits that go with that. But we still also have the advantage of using all our assets around the world to continue to provide unique and innovative flooring products.”

To read the full release from the Governor’s office click here