CFL Testifying Against Chinese Tariffs on Behalf of ACWJC in Washington DC

Norwalk, CT, August 24, 2018-The American Consumers & Workers Justice Coalition (ACWJC) took its fight against proposed tariffs on Chinese LVT imports to Washington, D.C. this week by testifying before the Office of the United States Trade Representative (USTR) 301 Tariff hearings in the International Trade Commission hearing rooms. The Coalition was represented by Harlan Stone, one of the founders of the ACWJC and president of the Multilayer Flooring Association (MFA). Barron Frith of Creative Flooring Solutions (CLF), also a member of the MFA board and the Coalition, was also present to support the removal of LVT from the list of products that would be subject to additional tariffs of up to 25%.

Barron Frith :“We were here as the voice for the Coalition, which consist of over 120 companies representing manufacturers, distributors, retailers, and contractors that believe the tariffs will have a negative impact on our industry. Hopefully Washington is listening.”

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U.S. Patent Office Grants CFL Waterproof Laminate Tech. Patent

CFL Flooring’s patent application for waterproof laminate technology has recently been granted by the United States Patent and Trademark Office.

The company says this represents a significant development in the protection of CFL’s technologies and helps secure its position as a leader in bringing innovative solutions to the waterproof categories in the North American market.

“We’re extremely excited about this news. Our R&D teams together with our production units worked very hard in making our Firmfit products truly unique. Even in today’s highly competitive flooring markets we’re happy to continue to be recognized for bringing innovative products. While most competitors have been focusing on WPC (wood plastic composite) versions, Firmfit has quickly become a leader in its category because of the quality and performance of the product and this patent approval recognizes just that” offered Thomas Baert, president of CFL Flooring.

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Breaking Ground for New 2017 Expansion

ground-breaking-cflWe held the ceremony on December 1st in its headquarters in the presence of over 300 people, including top international and local government officials.
It was a great opportunity to have our partners come visit our facilities and experience first hand our ambitious expansion plans for 2017.

The expansion will consist of a $20 million investment in new buildings at our headquarters. The facilities will add half a million square feet of new production space, and a new R&D center with focus on continuing to lead the development of waterproof flooring and take the category to a new level.

Thomas Baert – Co-founder : “Our new buildings will allow us to have the most professional Research and Development center in the country, and will include an independent accredited laboratory  to be able to guarantee the highest quality standards.   CFL has applied and received over 20 patents in the last several years. We strongly believe that innovation is the heart of the success of our company, and it will continue to be our focus thanks to these significant investments”

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CFL proudly co-founds the Multilayer Flooring Association with 6 other industry leaders

We are excited to announce that CFL Flooring is a proud co-founder of the newly established Multilayer Flooring Association (MFA) with Mr. Barron Frith (CEO CFL North America) appointed Executive Vice President. Other MFA members include six leading flooring companies: Armstrong, USFloors, Metroflor, Mannington, Novalis and Torlys.

Multilayer hybrid floors is a new category of floor coverings introduced in 2013. In just a few years it has seen a massive growth in popularity.
The MFA has been formed to serve the North American floor covering industry with the goal to establish necessary product standards and ensure a stable sector growth.

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The next official MFA meeting will be held in January at Surfaces 2017 in Las Vegas.
Come and see our newest innovations at the show, booth 1109.

For more information email us at marketing@CFLflooring.com

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MFA BOD (from left to right): Barron Frith (Vice President, CFL Flooring), Harlan Stone (President, Halstead Corporation/Metroflor), Jamey Block (Secretary, Armstrong Flooring, Inc.), Philippe Erramuzpe (Membership Chairperson, USFloors).

Name change to CFL

CFL group of companies has gone through a name change to better reflect the existing situation of the company : CFL (Creative Flooring Solutions). CFL for years has been on the forefront of flooring innovation and is widely known for being a Creative innovator, providing solutions for its customers to achieve better margins in a competitive industry. CFL has grown into a 200 million dollar sales company with international management teams in different countries.

The company is planning for a major international expansion also exploring opportunities to manufacture closer to its customer base. The name change is preparing for this.

CFL enters WPC – the next step in rigid Core waterproof flooring

CFL is pleased to announce the introduction of its WPC line, the next step in rigid Core waterproof flooring.

This new type of resilient hybrid floor is 100% waterproof and extra stable to humidity variations. Made from an extruded thermo plastic core combined with an enhanced urethane wear layer and backed with a hypoallergenic layer of cork, it is the Next Step in Rigid Core Waterproof Flooring.

President CFL Thomas Baert, “We are excited about launching our WPC line to the market during Domotex Asia/Chinafloor (Hall E1, E01) next week. Our new top notch factory is fully on stream and we are proud to be able to offer our customers all legal securities.”

More info at sales@CFLflooring.com

CFL Enters Germany – DIBt Certified

The German Institute for Structural Engineering (Deutsches Institut für Bautechnik – DIBt) has granted CFL the use of its Ü mark of conformity for its laminate and luxury vinyl products. This confirms the products fulfill the strictest requirements within the German market, Germany being known to be one of the strictest countries in Europe regarding harmful substances used in building products.

What is the Ü mark of conformity?

The European Construction Products Regulation (CPR) describes the fundamental requirements on hygiene, health and environment protection.
In Germany, the approval principles for health-evaluation of construction products by the German Institute for Structural Engineering (DIBt) specify these, especially concerning emissions.
So in Germany, for reasons of health and environment, the Ü mark of conformity on the basis of a national technical approval  (abZ) is required for all laminate or luxury vinyl floor coverings.

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Tom Van Poyer appointed NEW CEO of CFL

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CFL has announced the appointment of Tom Van Poyer as their new CEO.

Tom Van Poyer has been with the company since 2006 and has held numerous positions in sales, marketing and operations.

Thomas Baert, President : “We are pleased that Tom has accepted this position and we are confident that he will bring the company to new heights.“

Woody Zeng, Head of the board : “It is a pleasure to work with Tom and we are looking forward to doubling the size of our  company again in the coming years while creating more value for our customers.”

Tom Van Poyer :   “It is with great pride I accepted the CEO position at CFL.  Innovation in design, speed-to-market, and quality is what drives our organization.  This gives our customers very swift access to products that are out-of-the ordinary, providing a recipe for margins for our customers for which they have rewarded us with loyalty and partnerships. I strongly believe we have the team in China as well as in other parts of the world to keep on delivering innovation and increase our growth rate substantially over the coming years. “

CFL is a leading producer of laminate, wood and LVT flooring, with headquarters in China and distribution and offices in the different continents. CFL is known for bringing innovation and style and design to the forefront.

tom vp